Bubbles with a lot of history
At Sanmy we say that our bubbles have a lot of history because, since we started making soft drinks more than 125 years ago, they have seen the world change from the inside of a bottle. Over the years, our intrepid bubbles have accompanied families and friends in their best moments and have adapted to social changes, conquering new generations with innovative flavours and proposals. Becoming the queens of the centre of the table has been a real adventure. Discover it through the following timeline.
Sanmy's origins date back to 1895, when the brothers Santiago and Francisco Puértolas arrived in Barcelona from Huesca to do their military service. Shortly afterwards, they began to work in one of the thousands of siphon and soft drink factories in the region at that time. After the owner's death, they decided to buy the business and take it over.
With the Civil War the company was collectivized. When the conflict ended, despite the fact that more than 80% of the assets had been plundered, Santiago Puértolas requested the reopening of the company and managed to succeed until his son Francisco took over in the 1950s. At that time, consumers began to demand new flavours and the first orange and lemon soft drinks were made.
In the following decade, a new generation leap took place. The company went on to be managed by two brothers, Santiago and Miguel, who played with their names when registering the brand: Sanmy. At that time, the company entered the soft drink packaging business for third party brands. This opened the door to an important market niche, since in Catalonia each region still had its own soft drink brand.
In the 1980s, the Puértolas brothers unified part of the business that was at that time managed by some distant cousins and recovered the Geiser siphon brand. On the other hand, Sanmy opted for diversification and began to manufacture soft drinks for private labels in large stores, a market that had been dominated by multinational companies until then.
The growth of the company lead to the successive expansion of its facilities. In 1992 Sanmy moved its headquarters to Terrassa, acquiring a factory owned by the brand La Casera. A strong investment in machinery and packaging lines was made. This move allowed a sustained development in terms of quality and competitiveness.
At the start of the 21st century, Sanmy was revolutionising the market with a new product concept: the Geiser Supersyphon. This is a recyclable single-use siphon that is sold in supermarkets. The launch is soon backed by critics, winning awards such as the prestigious LAUS prize, and is warmly welcomed by consumers.
Following the market demands, Sanmy launched a range of drinks inspired by the cocktails that are traditionally accompanied by siphons: the Tropical Geiser. The flavors of Mojito, Margarita and Caipirinha were made, mixed drinks ready to consume and without alcohol.
Sanmy consolidated its market dominance by successfully introducing a growing number of foreign brands. In 2015 it celebrated its 120th anniversary with a big party attended by a wide representation of authorities, employees, guests and customers.
The introduction of foreign brands into the market and the launch and distribution of third party products gains weight as an internal business line. Sanmy leads the sustainable transition of the sector with innovative proposals, aimed at responsible consumption and the reduction of the ecological footprint. It has been 125 years since the company was founded, with exponential corporate growth.